It’s been a while since I’ve blogged, and I apologize. I’ve been giving new media advice live and in person. 
I’m presenting a crash-course in video this summer; click on the picture below for more details!
In the vein of my recent “how to achieve social media perfection” blog posts (re: “The Perfect Facebook Post” and “The Perfect Blog Post“), I wanted to share with you this video and infographic I stumbled upon that claims to have found the formula for the perfect Youtube post. And while the cynic in me cringes when using the word “perfect” to describe anything, it is a popular search term – so there is wisdom in titling your online posts as “perfect” when what you really mean is “effective”.
BEHOLD! A SAMPLE STRUCTURE OF AN EFFECTIVE YOUTUBE VIDEO!!!
I realize it’s kind of hard to read when the image is re-sized for a blog post. So if you don’t want to right-click the image above and choose to view the full size image in a new tab of your browser (*HINT*HINT*), you can watch the designer of this graphic, James Wedmore, walk you through his 5-step process in the video below:
FYI the meat of the video starts at 1:42, but if you fast forward you miss out on some cute jokes. 
Remember, this is just one example of an effective post, and not the end-all-be-all of “how to create a popular socially shared video”. I mean, how can a Youtube post be perfect if there aren’t any kittens in it?
Now I’m wary about titling anything “perfect”, but following the advice on this infographic on posting images to Facebook from Radian6 will certainly produce effective results.
I love Radian 6. Their resources web page is like my pornography. Check them out for advice & resources on B2C advertising through social media!
Below is an infographic on blogging technique that I found on the Social Media & Social Good blog (which is a great blog, btw. Hailing all the way from the PI! PINOY LOVE – WHUT!). Anywho, you know how I love me a good infographic, so please, enjoy.
Now while this graphic is a practical guideline for your blog posts, I should remind you, dear reader, that there is no such thing as a perfect anything, especially in social media.
If all blog posts looked like this I’d get bored.
Personally I just use the phrase “the perfect {whatever}” in a headline or as a tag because my end-user audience is likely to google that phrase (I know because I know my audience. I am my audience). While I admit that an attention-grabbing headline, an appeal to emotions, and a call-to-action are all important things to include in your posts, I encourage you to use this infographic as a guide and mix it up from time to time so that you keep your reader’s attention. The perfect blogger is an adaptable blogger, finding new and fresh ways to give their audience what they want to consume.
Optimizing the graphics for social media platforms is typically a part of the everyday duties of the new media professional. I’m always forgetting the best sizes for my images across social media, so a big thank you goes out to the folks at Lunametrics for this handy cheat sheet!
Sometimes Marissa draws comics. But if the comic is about work and/or drawn on office supplies, it still counts as working.
So yesterday I taught a workshop on blogging. People scoff when I say blogging is real work. Sure, it’s easy to do in theory – perhaps when all you’re doing is complaining to no one about your lame boyfriend or telling no one your opinion on salt and vinegar potato chips – BUT, if you have (or are trying to grab the attention of) a real audience and have a real message, blogging takes time and thought. If you want to do it well, there are a few tips and tricks you can follow as you write.
The pomodoro technique really helps me when I can’t seem to muster enough strength to be productive - 25 minutes of writing is rewarded with 5 minutes of play. I can’t blog without the Internet, and everything else on the Internet is so distracting (thankyouverymuch, ICANHASCHEEZBURGER).
I took this picture using the “Amaro” filter on Instagram.
How many times have you been perusing Instagram and come across a picture of macarons posted by your pastry chef friend that look so sinfully enticing you must add it to your “Food Porn” board on Pinterest to make your food-lusting followers salivate, too?
This happens to me a lot, actually (thankyouverymuch, my pastry chef friend). In fact the real-life situation I described above was the very reason I set out to find a way to add Instagram photos to Pinterest.
I’m sure there are a myriad of ways, but
Here’s my super-secret-not-so-secret pinning procedure:
There you have it! Your Instagram photo pinned to your favorite Pinterest board!
… Now you know you want to follow my Food Porn Board on Pinterest.
“The Big 5″
